Make do and Spend - The Logo

As part of my latest brief I must create a logo for a 'make do and spend' magazine available to customers in Paul Smith stores.

The magazines purpose is to show how Paul Smith Design understands how the current economic climate is affecting us all and offers solutions on how to manage this.

This is the final logo I produced, i feel it has a raw and handcrafted look to it, which symbolizes the saving of money, this personal and handcrafted look, along with a vintage (classically British) wallpaper behind portray Paul Smiths nature very well.

Go on lad...

After looking through some sticker books for inspiration i wanted to make a modern looking piece. Using the colour scheme from the name badge i made a while back.

This along with a quote a friend said at the time (and every other minute of the day) which is taken from a viral video; I came up with this piece.

3d...or not 3d

Just playing around with illustrator to create a 3d effect which would work with 3d glasses, but only the red and blue ones, none of these real-d cinema ones though!

Black and Gold

I wasnt 100% happy with the black n white look of the piece as it looked as if the crest didnt belong. So i decided to play around with colours and add some sort of background which made the crest almost pop out.

Punk Crest

After buying this months issue of computerarts magazine, i was inspired to create a personal crest.

Gavin Strange a.k.a JamFactory, who has been an inspiration for a long time now was featured in the mag and gave a brief guide on creating crests in illustrator,

using the punk X, the swallow vector from a previous piece along with other personal imagery i created the crest.

Verus Vita, meaning true life...taken inspiration from the tattooed hands of Dallas Green.

Sailor J's Swallow

After my sister told me about the Sailor Jerry tent at the 'Big Chill' festival she attended this summer, i began looking into Sailor J related artwork and decided to take a shot of my own.

Not 100% with the turnout of this, looks too computer generated and not as realistic as id hoped but it was still enjoyable to create.